FEWER PIECES.CLEARER IDEAS.
Six focused studies. The brand, the idea, and the choices that make it work. Enough to see the system without scrolling through the entire hard drive.
Levi’s 501® Originals
Same denim. More life.
The idea
Start with belonging. The jeans connect the cast; individual personalities give the campaign its energy.
The branding
The red Levi’s mark anchors a blue-and-pink nighttime world. Denim stays recognizable even when the setting changes.
The design
Compressed headlines, direct jokes, and a consistent footer make each scene feel like part of one campaign.
Unofficial concept for portfolio purposes only. Not affiliated with or endorsed by Levi Strauss & Co. All trademarks belong to their respective owners.
Dr. Martens
Make your own footprint.
The idea
Turn the boot into a point of view: individuality, resilience, and a little well-earned scuffing.
The branding
Black boots and acid yellow create immediate recognition. The product is the hero; attitude does the talking.
The design
Oversized product scale, rough street texture, and short action headlines. Three executions, one visual backbone.
Unofficial concept for portfolio purposes only. Not affiliated with or endorsed by Dr. Martens. All trademarks belong to their respective owners.
Generations
One insight. Different doors.
The idea
Start with a shared human moment, then ask what each brand can contribute. Brainstorm outward from the story instead of starting with a product shot.
The branding
Kodak preserves the memory. Spotify supplies the soundtrack. Converse expresses the attitude. Each keeps a distinct role.
The design
Change the crop, color, and headline to fit the brand while keeping the connection between generations at the center.
Unofficial concepts for portfolio purposes only. Not affiliated with or endorsed by Kodak, Spotify, Polaroid, Converse, Oreo, Amtrak, JBL, Target, Clarks or Folgers. All trademarks belong to their respective owners.
Not Done
You don’t age out.
The idea
Make continuing creativity the story. Age is context; the action is the point.
The branding
Singer enables making. Converse carries self-expression. Dr. Martens carries defiance. Same theme, different brand promises.
The design
A recurring dance motif ties the series together. Distinct copy and color keep the brands from becoming interchangeable.
Unofficial concepts for portfolio purposes only. Not affiliated with or endorsed by Singer, Converse, Dr. Martens, MUBI or Sonos. All trademarks belong to their respective owners.
Block Party
The brand gets a seat at the table.
The idea
Begin with a gathering. Give each brand a useful part in the experience instead of placing a logo on the same picture.
The branding
Eventbrite invites. instax keeps the memory. IKEA makes room for people. Three jobs in one shared world.
The design
Warm communal scenes, generous headlines, and specific product roles. The party is the idea; the brand earns its place.
Unofficial concepts for portfolio purposes only. Not affiliated with or endorsed by Eventbrite, Fujifilm (instax) or IKEA. All trademarks belong to their respective owners.
Objects
Sell the feeling. Show the object.
The idea
Invent three products around three different desires: freedom, a private ritual, and pure want.
The branding
Still is direct and spare. First Light is quiet and intimate. Lunar is sculptural and knowingly indulgent.
The design
One strong product image, one clear name, one headline. No feature avalanche. Lunar probably does not need Bluetooth.
Fictional brands created for portfolio purposes.